ABOUT NOREEN

I'm a creative, client-centered strategic communications and marketing consultant with a career built around helping businesses and leaders across the private, public, and social impact sectors uncover their core objectives and brand stories — and create human-centered strategies and campaigns that enable brand and organizational growth.
Grounded in design thinking and systems-level strategy from a decade at the global design firm IDEO, I bring a deeply human, outcome-oriented approach to communications — helping organizations align purpose, messaging, and operations in ways that drive lasting impact.
A curious problem solver with a deep belief in the power of collaboration, I partner with senior leaders to build meaningful, ROI-generating marketing and communication teams and initiatives. Leveraging research, trends, and consumer insights, I ensure everything we create tells the right impact story and delivers results — all while developing the internal infrastructure and scalable processes that drive long-term success.
Clients have included leading brands such as Mastercard, Target, Eli Lilly and Company, and MassMutual; top-tier management consultancies and creative agencies; global development and philanthropic organizations; NGOs like Noora Health; and AI- and tech-driven companies and fast-growth start-ups including SimpliSafe and PillPack (acquired by Amazon for $1 billion in 2018).
Key skills: communications team building, strategic communications advising, brand comms strategy, content strategy and development, go-to-market and campaign strategy, corporate affairs, executive communications, digital storytelling, social media strategy and planning, media relations advising, creative direction, business development event planning, and positioning thought leaders.
If you are looking for fresh ways to leverage strategic communications and marketing to engage, inspire, and drive growth, let's connect!
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Client portfolio available upon request